Head of Sales | Cape Town

𝗝𝗗 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is working with a well-established Cape Town-based premium travel and tours company in sourcing a dynamic and experienced 𝗛𝗘𝗔𝗗 𝗢𝗙 𝗦𝗔𝗟𝗘𝗦.

Our client is a reputable operator in the premium travel space, offering ground transport, guided tours and bespoke travel services to a high-end clientele. With a strong foundation in place, they are now looking to grow their sales capability and expand their presence across key channels including DMCs, five-star hotels and luxury travel agents.

The Head of Sales will lead all new-business acquisition, build and manage a capable sales team, and take ownership of targets, pipeline and forecasting. This is a commercial, hands-on role for someone who is equally comfortable personally closing new accounts and building the systems and team needed for sustainable growth.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Own and execute the new-business development plan, managing targets, budgets and priorities as agreed with the MD.
• Lead day-to-day sales activity — qualify leads, personally engage decision-makers, prepare proposals and presentations, and close priority new accounts.
• Build and manage the Sales department, including recruiting approved hires, onboarding, coaching and ongoing performance management.
• Develop new business across DMC, hotel and five-star venue channels, protecting the company’s premium positioning and channel relationships.
• Maintain an accurate and prioritised prospect database with clear opportunity stages, next actions and realistic pipeline forecasts.
• Coordinate with the Client Relationship Manager and GM on new-account handovers, keeping new-business results clearly separated from existing-account growth.
• Confirm operational feasibility with relevant teams before committing to clients; coordinate collateral, FAMs and client events as required.
• Run weekly pipeline reviews, monthly sales reviews and quarterly market reviews; report on performance, forecast changes and corrective actions.

𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Proven B2B sales leadership experience with a strong track record in new-business development and team building.
• Experience selling through luxury travel, hotel, DMC or premium tourism channels is highly advantageous.
• Strong commercial judgement — ability to protect margin, manage pricing and assess revenue assumptions with credibility.
• Excellent CRM, pipeline management and forecasting skills, with good proficiency in Excel and business reporting.
• Exceptional communication and presentation skills, with the ability to represent a premium brand with confidence and discretion.
• Valid driver’s licence and willingness to travel nationally for client visits and business development.
• Relevant sales, business, tourism or hospitality qualification preferred, or equivalent practical experience.

𝗦𝗮𝗹𝗮𝗿𝘆- On application.

𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁- Permanent, full-time.

𝗦𝘁𝗮𝗿𝘁: As soon as possible

📌𝗣𝗟𝗘𝗔𝗦𝗘 𝗡𝗢𝗧𝗘- Although we appreciate all applications received, we will only reply to those candidates who have the background and experience required. Thank you.