Director of Sales & Marketing | Tanzania

𝗝𝗗 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is recruiting on behalf of a well-established luxury hospitality group in Arusha, Tanzania, for an experienced and commercially driven 𝗛𝗘𝗔𝗗 𝗢𝗙 𝗦𝗔𝗟𝗘𝗦 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚.

Our client is a prestigious hospitality group based in Arusha, one of Africa’s great safari gateway cities, connecting international travellers to the Serengeti, Ngorongoro Crater, Kilimanjaro, and Tanzania’s Northern Circuit. With a strong market presence and a committed leadership team, this is a business with the ambition and infrastructure to support serious commercial growth. This is a new role, created to bring senior commercial leadership into the organisation.

Reporting to the CEO/MD, the Head of Sales & Marketing will take full ownership of the commercial strategy, encompassing international and domestic sales, brand positioning, digital marketing, PR, revenue management, and trade relations across key source markets including North America, the UK, Europe, the Middle East, and Asia. This is a senior leadership position for someone with a proven track record in luxury hospitality sales and the drive to build market share across a competitive landscape.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Develop and implement annual sales and marketing strategies, including revenue targets, budgets, and performance indicators.
• Lead international and domestic sales across key source markets, building relationships with luxury travel advisors, tour operators, DMCs, wholesalers, and consortia.
• Develop integrated marketing campaigns across digital, social media, PR, and content channels, maintaining consistent luxury brand positioning.
• Collaborate with reservations and revenue teams to optimise pricing, distribution, and inventory strategies.
• Lead, mentor, and develop the sales and marketing team.
• Represent the company at international trade shows, sales missions, and industry events.

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, Tourism, or a related field; MBA preferred.
• Minimum 10 years of senior sales and marketing leadership experience in luxury hospitality.
• Minimum 5 years in luxury lodges, camps, resorts, or high-end travel brands in Africa.
• Proven track record of exceeding revenue targets and building international sales networks.
• Strong understanding of luxury travel distribution channels and revenue management.
• Digital marketing, e-commerce, and commercial analysis capability.
• Excellent written and verbal English communication and presentation skills.
• Willingness to travel extensively internationally.
• Ability to work effectively in multicultural environments.
• Expat candidates welcome; relocation to Arusha, Tanzania required.

𝗦𝗮𝗹𝗮𝗿𝘆: On application.

𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁: Permanent, expat position based in Arusha, Tanzania. Housing allowance provided.

𝗦𝘁𝗮𝗿𝘁: As soon as possible / by arrangement.

➡️𝗣𝗟𝗘𝗔𝗦𝗘 𝗡𝗢𝗧𝗘: Although we appreciate all applications received, we will only reply to those candidates who have the background and experience required. Thank you.